Essay about Targets International Expansion to Panama

Target Corporation is among one of the largest retailers in US with its headquarter located in Minneapolis, Minnesota. The company is recognized within the top 500 most valuable brands as of 2012 as well as the top 25 retail brands in 2012 (Target Corporation SWOT Analysis, 2013). Target took birth on May1, 1962 as a â€Å"new idea in discount stores†. Gregg W. Steinhafel is the current chairman, president and CEO of Target (www.corporate.target.com). The company has a vast product offerings such as- household essentials, including pharmacy, beauty, personal care, baby care, cleaning, and paper products; hardlines comprising music, movies, books, computer software, sporting goods, and toys, as well as electronics that consist of video game†¦show more content†¦Maintaining the standards of the brands they carry is very important, along with the availability of fully functional cyber shopping incentives. Secondly, their success depends on the positive image they portra y. A hit to its reputation can cause legal issues, effect its developmental opportunities and possibly loss of sales. Proceeding, is a high interest in maintaining the reliable multichannel experience they offer to the their guest through its operations. In contrast to that it is essential to be responsive to changing consumer preferences or the profitability may suffer. Moving on is an issue they currently faced but exerts its attention on sustaining the growing workforce and affording the labor cost for successful operations. One of the vital approaches of growing is by expanding its locations in small areas with dense population. They have to face high competition to secure profitable locations and find third parties to obtain financing and acquire necessary zoning permits for expansion projects. Other imperatives involve maintaining the quality of the product and services they offer. Also stay in compliance with government rules and regulation of work ethics and tax rates (Annu al Report, 2012). Target’s internal elements are navigated by their ability of recognition, differentiation, innovation, strategic marketing and consumer loyalty. Legal issues still tend to affect the overall positionShow MoreRelatedIs Toronto The Most Youthful City Among 25 Cities?1775 Words   |  8 Pageseither by cost or by unique product in order to gain market share (Grant, 2013). Primark has based the strategy on low price in Europe and recently in the USA (Appendix II) due to economy of scale carried out in the supply chain. Moreover, the international marketing plan led us to the conclusion that the customer is price sensitive, therefore it is recommended for Primark to select a strategy of penetration pricing (Hollensen, 2014). A comparative study (Appendix IV) was carried out, about prices’Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesMBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, ThirdRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesx CONTENTS Values 144 The Importance of Values 144 †¢ Terminal versus Instrumental Values 144 †¢ Generational Values 145 Linking an Individual’s Personality and Values to the Workplace 148 Person–Job Fit 148 †¢ Person–Organization Fit 150 International Values 150 Summary and Implications for Managers 154 S A L Self-Assessment Library Am I a Narcissist? 132 Myth or Science? Personality Predicts the Performance of Entrepreneurs 142 glOBalization! The Right Personality for a Global Workplace